Ad Creative

Project Overview:

This ad is a digital marketing campaign for “Fläckfri,” a cleaning company in Gothenburg specializing in move-out cleaning. The goal is to attract customers with a clear and compelling offer—30 SEK per square meter instead of the regular 40 SEK. The design aims to convey a sense of trust and professionalism while reinforcing local relevance with a background image of Gothenburg.

Decision-Making and Design Rationale:

• Visual Hierarchy: The discounted price is the most prominent element since price is a key driver for conversions.

• Credibility: The five-star rating at the top helps build trust and indicate high-quality service.

• Local Relevance: The background image of Gothenburg strengthens the connection with the target audience.

• Branding: The company logo and tagline (“Precis som det låter”) ensure brand recognition and reinforce professionalism.

This ad effectively balances clarity, credibility, and local appeal to maximize engagement and conversions.