A New AI Feature - Nykaa Fashion
Reviews
3 reviews
Your AI feature submission is fantastic! I’d love to see this implemented in not just Nykaa but also in all my favorite shopping apps — it would make choosing and deciding so much easier. I often struggle to visualize how a particular product will look on me or how it will look in combination with other items, and this feature really helps. Plus, the pairing recommendations based on what you pick is such a cool touch. Your presentation is excellent too, clearly showcasing the benefits and functionality of the feature. Great job!
Greate work!
Hello Ananyah,
This is comprehensive work on Nykaa Fashion's AI styling feature. I appreciated how you identified the core friction of users that don't know what to search for or how to assort items visually and designed an end-to-end solution. What struck me most was your visual styling space that lets users upload a model and see outfits in real-time. It directly solves the "lack of visual aid" problem by providing tangible context instead of abstract suggestions. Second, the empathy map reveals deep insight into user hesitation (indecisiveness, time concerns, discovery issues) that informed every design choice. Lastly, your AI integration feels purposeful from natural language prompts to visual similarity search rather than gimmicky, because it addresses real shopping friction.
Your systematic approach from research through wireframes to functional prototypes demonstrates mature product thinking and attention to solving genuine user problems. Looking forward to seeing more from you!
Cheers,
Karen
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