Splash screens

An app splash screen is an introductory screen users see while the application loads in the background. They usually contain the company logo and may be accompanied by some text or more imagery that intensifies the first impression of users.

You may wonder why applications need splash screens at all if modern mobile apps typically load fast. Here are a few reasons:

• Welcome users: Splash screens provide an opportunity for an app to say hello to its users and encourage them to explore the app.
• Create the right mood: Brand colors, the company's logo, and the typography help create a positive first impression and set the right mood for app usage.
• Introduce the brand: Splash screens are what users see first when opening an app. It's a nice chance to introduce the brand's identity by adding a short animation or snappy, witty text reinforcing the brand's value.^[1]