Encountering a 404 error page, which indicates a non-existent page, is a common experience for users. To transform this potential frustration into a positive interaction:

• Add an engaging illustration to grab attention and soften the impact of the error.
• Use simple, jargon-free language to explain that the page cannot be found.
• Be concise yet informative, guiding users on what happened and what they can do next.
• Include easy navigation options, such as links to popular content or the homepage, encouraging users to continue their journey on your site.^[1]
• If it suits your brand, a touch of humor can make the experience more pleasant.

These strategies help in maintaining user engagement even in the face of errors, enhancing the overall experience on your website.