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AI-powered tools are capable of generating high-quality and contextually relevant text, transforming the writing process. They excel in tasks like grammar correction, rewriting, and translation, ensuring clarity and precision.

Voice-to-text transcription services break down language barriers, while content categorization and tagging streamline organization. AI-driven chatbots engage users in dynamic, personalized conversations. Additionally, predictive text and style suggestions optimize writing efficiency.

Understanding these applications empowers content creators to leverage AI, revolutionizing their output across various mediums, from articles and social media posts to UX copy and beyond.

Exercise #1

AI writing models

AI writing models

There are several key AI models for natural language generation:

  • Transformer models: These neural networks, exemplified by OpenAI's GPT, Google's Gemini, and Anthropic's Claude, excel in language modeling and generation due to their powerful Transformer architecture.
  • RNNs/LSTMs: Though less common today, recurrent neural networks (RNNs), including long short-term memory (LSTM) models, were once widely used for text generation. For example, Google’s Gmail Smart Compose uses LSTMs to suggest sentences.
  • Rules- and template-based: Early AI writing systems, such as Mail Merge, utilized hand-coded rules and templates. Unlike neural networks, this method doesn't learn from data.
  • Hybrid approaches: These combine neural networks with rules, templates, and human oversight to enhance coherence and control. Jasper, for instance, utilizes GPT-3, Grammarly, and human input.
  • Reinforcement learning: Some systems employ reinforcement learning to train AI writers, optimizing for coherence and relevance. Uber AI's Grover is an example of using reinforcement learning to generate news articles.

AI writing tools with transformer architecture are most commonly used today, thanks to models like GPT demonstrating strong performance and ease of use.

Exercise #2

Understanding GPT models

Understanding GPT models

GPT, which stands for Generative Pre-trained Transformer, is an artificial intelligence model known as a transformer model. It's called "pre-trained" because it's trained on a large body of text data before it's fine-tuned for specific tasks. This equips it with grammar, factual knowledge, and reasoning abilities. When you ask GPT for something, it thinks about the words that should come next based on what it knows. It does this one word at a time, using what it just said to help with the next word.

Different GPT models exist because they are created at different times with improvements in technology and training methods, leading to better performance and capabilities. The latest model is GPT-5, the most advanced and powerful version developed by OpenAI.[1]

Today, there are several content creation tools that operate using GPT technology, such as ChatGPT, Copy AI, Writesonic, and Jasper, among many others. Some products, like Notion, have incorporated GPT to enable AI writing as part of their offerings.

Exercise #3

Fix grammar and rewrite

Fix grammar and rewrite Bad Practice
Fix grammar and rewrite Best Practice

GPT can be a valuable tool for fixing grammar and rewriting sentences. To use it effectively, you can provide a poorly written sentence, and GPT will offer suggestions for improvement.

Here are a few tips to get the best results:

  • Clear and specific prompts: Be precise in your input. Instead of saying, "Fix this sentence," provide the exact sentence and specify what you want to change. For example, "Revise the following sentence to improve clarity and grammar."
  • Progressive refinement: Ask GPT to provide multiple iterations of a sentence. Start with a general rewrite, then ask for more detailed revisions. This way, you can gradually improve your text.
  • Contextual feedback: Include additional context or requirements in your request. For example, you can ask GPT to make the text more formal, casual, or specific to a certain audience.
  • Grammar focus: If your main goal is grammar correction, explicitly mention that you want GPT to prioritize fixing grammatical errors, and GPT will pay more attention to this aspect.
Exercise #4

Format and style your text

Format and style your text Bad Practice
Format and style your text Best Practice

The most effective approach to format and style text is to use your product’s style guide on GPT. Your style guide can encompass rules related to tone, voice, grammar conventions, punctuation preferences, and specific terminology. The more specific instructions you provide in your style guide, the better the outputs will be. If the style guide is under 4,000 words, you can directly integrate it into a prompt, instructing ChatGPT to generate text adhering to the guide's rules.

If the style guide exceeds 4,000 words, you can first create a condensed version of it using GPT. Next, you can instruct GPT to apply the rules outlined in this condensed guide to any text that you enter or generate subsequently.

This method is particularly useful for UX writers or designers seeking to craft microcopy that maintains a consistent and coherent style throughout their content, ultimately enhancing the user experience.

Pro Tip: You can also ask GPT to stick to specific and well-known writing styles such as APA or MLA.

Exercise #5

Translate and localize texts

Translate and localize texts

GPT can be a useful tool for translating and localizing texts. To use it effectively and achieve accurate results, follow these tips:

  • Clear source text: Provide a well-structured and clear source text. If possible, break down complex sentences to make the meaning more evident.
  • Specify the target language and locality: Explicitly state the target language and, if necessary, the specific locality. This helps GPT understand the nuances, regional differences, and cultural context required for effective localization.
  • Iterative process: Consider an iterative approach, where you refine the translation step by step. Start with a rough translation, then ask for improvements, and repeat the process until the text is accurately localized.
  • Post-editing: While GPT can provide a solid foundation for translation, consider having a human translator review and edit the output, especially for critical or highly sensitive content.

Pro Tip: Mentioning the style of the source text (such as “official document,” “poem” or “itinerary”) can help GPT understand the context and provide a more accurate translation.

Exercise #6

Summarize and analyze content with AI

Summarize and analyze content with AI Bad Practice
Summarize and analyze content with AI Best Practice

To effectively summarize text using GPT, provide a clear and concise prompt that specifies the desired length and key points to include. For example, if you have a lengthy article about climate change, you might instruct GPT with a prompt like: “Please summarize the key findings and solutions from the article on climate change in 150 words.” GPT will then generate a concise summary by extracting and condensing the most relevant information from the original text, helping you quickly grasp the article’s main points.

In addition to ChatGPT, tools like Paraphraser, TLDR This, and Hypotenuse AI are also available to generate effective text summaries.

You can use GPT to summarize existing works such as movies, books, and TV shows by providing a clear and specific prompt. When doing so, ensure your prompt includes the key elements you want in the summary—such as the main plot, characters, themes, and any specific details you consider important. The more detailed and well-structured your prompt, the more accurate and tailored the summary generated by GPT is likely to be.

Exercise #7

Chatbots and conversational agents

Chatbots and conversational agents

GPT is employed as the foundation for chatbots and conversational agents due to its natural language processing capabilities. By integrating GPT into these systems, developers can create AI-powered interfaces that engage in human-like conversations. This is achieved by feeding GPT with user messages and having it generate responses based on patterns in the data it was trained on.

Users interact with the chatbot just as they would with a human, typing or speaking their queries. The chatbot then processes the input, uses GPT to understand context and intent, and formulates relevant and coherent responses. This enables applications like virtual customer support, personal assistants, and interactive storytelling.

With advancements in GPT technology, these chatbots are becoming increasingly sophisticated, offering more accurate and contextually appropriate responses, making them a valuable tool in various industries.[2]

Pro Tip: When building an AI chatbot, make sure that the knowledge base it trains on is extensive, clear, and non-conflicting.

Exercise #8

Content categorization and tagging

Content categorization and tagging Bad Practice
Content categorization and tagging Best Practice

UX writers and designers can tap into ChatGPT for streamlined content planning and categorization. The process unfolds as follows:

  • Content submission: Present the content to ChatGPT for organization.
  • Category definitions: Pin down specific categories or tags that align with your content goals, such as sections for an e-commerce site, and inform the AI.
  • Prompt design: Craft directives for ChatGPT to sort content, for instance: "Sort these articles into Electronics, Home Essentials, and Outdoors."

ChatGPT will sift through the material, distributing it into the designated themes based on the content's subject matter.

This technique aids UX teams in effectively structuring a substantial content load, enhancing overall content strategy and user interface coherence. While ChatGPT does expedite categorization, manual verification is recommended to confirm the content aligns with its intended use and the intricate needs of the user interface.

Exercise #9

Voice-to-text transcription services

Voice-to-text transcription services

AI-powered voice-to-text listens to what you say and quickly converts it into written words on the screen. The benefits are immense. Firstly, it saves a lot of time. Instead of typing, you can simply speak, which is much faster. Secondly, it's incredibly useful for people who may have difficulty typing, like those with physical disabilities. Also, it's handy for recording meetings, and interviews, or even turning your spoken ideas into written documents. Incorporating this feature into your digital products can therefore promote inclusivity and accessibility.

Some popular tools that currently offer this functionality are Speechnotes, Speechtexter, Otter AI, and Dictation. They all use AI to turn spoken words into written text, making tasks like note-taking, writing, and communication much more efficient and accessible for everyone.

You can also incorporate this feature into your digital product and gain insights from your customer data (like phone calls) using tools like Assembly AI, Amazon Transcribe, and Google Speech-to-Text.

Exercise #10

Generate accessible text

Generate accessible text Bad Practice
Generate accessible text Best Practice

AI technology offers powerful tools to enhance accessibility in text generation. By following these steps, you can ensure your content is easily understandable and inclusive for a diverse range of users:

  • Use AI to simplify complex language, ensuring content is easy to comprehend for a wide audience.
  • Set appropriate readability levels in your prompts in order to accommodate different reading abilities.
  • Format text with clear hierarchies using headings, bullet points, and concise sentences for improved clarity.
  • Use AI to generate descriptive alt text for images, providing context for visually impaired users.
  • Enable AI-driven speech synthesis to convert text to audio, benefiting users with visual impairments.
  • Utilize AI for accurate language translation, making content accessible to non-native speakers.
  • Continuously review and refine AI-generated content to ensure it maintains high accessibility standards for all users.
Exercise #11

Predictive text and suggestions in writing platforms

Predictive text and suggestions in writing platforms

AI greatly enhances writing platforms by offering predictive text and suggestions, a feature with numerous applications. These systems employ natural language processing (NLP) to analyze the text being written and predict the next words or phrases a user might input. For example, in email composition, when you begin typing, "I would like to schedule a," the AI can predict and suggest "meeting for next Tuesday at 3 PM" based on the context and commonly used phrases.

These predictive text and suggestion tools have a wide range of applications, such as:

  • Efficient communication: Streamlining the process of composing emails and text messages by offering suggestions for common phrases and sentence structures.
  • Language learning assistance: Providing learners on writing platforms with corrected grammar, vocabulary, and style suggestions to improve their writing skills.
  • Content generation: Assisting bloggers, writers, and content creators with ideas, keywords, and sentence structures to boost productivity and creativity.
  • Customer support chatbots: Enabling automated responses with accurate and contextually relevant suggestions, ensuring prompt and consistent support.
Exercise #12

Brainstorm new ideas

Brainstorm new ideas Bad Practice
Brainstorm new ideas Best Practice

Utilizing AI for brainstorming new ideas is a powerful way to foster creativity and innovation. Follow these steps for optimal results:

  • Clear objective: Define a precise problem or objective. Clearly instruct GPT on the type of ideas or solutions needed.
  • Diverse prompts: Use various prompts to explore different angles, questions, or scenarios related to your objective. Diverse prompts yield diverse ideas.
  • Iterative process: Run multiple iterations, using ideas from one round as a starting point for the next. Refining or combining ideas leads to improved results.
  • Collaboration: Treat GPT as a partner, not just an idea generator. Ask follow-up questions, seek explanations, or request idea variations.
  • Evaluation: Thoughtfully assess the generated ideas. While some may seem wild, they could spark more viable concepts.
  • Combine and refine: Merge elements from different ideas or refine them to create more robust solutions.

Remember, AI is a tool, and the quality of ideas depends on clear instructions and your ability to refine them. This collaborative approach yields fresh and innovative ideas across various domains.

Exercise #13

Set your writing tone

Set your writing tone

GPT can be a versatile tool for setting writing tones. By instructing it to emulate specific individuals or traits, it can generate text that aligns with desired styles. For example, you can ask it to write like Shakespeare for a poetic tone, or like Hemingway for a concise, straightforward style. If you aim for a formal tone, GPT can replicate the speech patterns of scholars or professionals.

Conversely, if you seek a casual, conversational tone, it can mimic everyday speech. It's also useful for emulating emotions, allowing you to generate content that's joyful, somber, or even humorous.

Complete this lesson and move one step closer to your course certificate