Service Design Lessons

Understand the components of the BMC that helps businesses craft and refine their offerings for maximum success

Discover how to create user journey and experience maps to visualize the user's end-to-end experience, including touchpoints, emotions, pain points, and opportunities for improvement

Explore the use of personas in UX research, a powerful technique for creating representative user archetypes

Find out what exactly goes into designing a service and what its numerous applications are

Explore the new-age principles of service design that focus on action and implementation

Learn about the structured service design process that you can use to build effective solutions

Learn how to create empathy maps by capturing user perspectives, goals, influences, and feelings in order to develop a more empathetic and user-centered design approach

Learn how to effectively convey spatial relationships to create immersive and visually compelling 3D experiences

Learn how to run a co-creation workshop for encouraging collaborative problem-solving or idea generation

Dive into techniques that help shortlist and choose from a diverse range of ideas and solutions

Learn how to visualize all aspects of the service delivery process for optimization

Learn how to set goals and create a research plan that secures you the most useful insights

Explore tools like personas and jobs to be done (JTBD) to empathize with users and craft delightful experiences

Step into the shoes of customers and see the entire service process, touchpoints, and interactions in a clear and structured manner

Explore activities that can help generate a wide range of ideas and solutions

Learn how to plan prototypes that align with the project's goals and resources

Explore techniques that help explore and prioritize good ideas

Discover the different prototyping methods available and learn how to choose one based on your goals and resources available

Transform public sector constraints into design opportunities through strategic navigation of government structures

Transform public services through strategic design implementation in government institutions

Transform government services through equity-driven design principles

Create comprehensive visualizations of citizen experiences and government service delivery using journey maps and service blueprints

Learn to implement human-centered design within government policy frameworks while advocating for user needs