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How to be a fly on the wall in sales calls
Exercise

How to be a fly on the wall in sales calls

Exercise

From insights to hypotheses

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Success metrics beyond deployment

Hypothesis validation planning
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Hypothesis validation planning

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Conducting win/loss interviews

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Create now vs. later roadmap sequencing

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Your weekly discovery routine blueprint

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Problem validation techniques

Build your learning vault
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Build your learning vault

Exercise

Distinguishing problems from symptoms

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Iterating with feedback

Applying the Jobs to Be Done framework
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Applying the Jobs to Be Done framework

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Customer segmentation

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Applying iterative testing principles

Questions that unlock real customer problems
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Questions that unlock real customer problems

Comparing project-based and continuous discovery
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Comparing project-based and continuous discovery

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Test signals of demand at small scale

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Choosing early KPIs that reflect business goals

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Feedback loops that improve products

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Becoming the voice of users

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Keeping testing part of everyday work

Building effective customer personas
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Building effective customer personas

Defining success criteria for the MVP
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Defining success criteria for the MVP

Design effective customer surveys
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Design effective customer surveys

Customer-facing view
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Customer-facing view

Clarifying the MVP’s core problem
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Clarifying the MVP’s core problem

Iterating based on early feedback and metrics
Exercise

Iterating based on early feedback and metrics

Integrating evolving customer insights into product strategy
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Integrating evolving customer insights into product strategy

Exercise

Decide when validation is strong enough to move forward

From random chats to systematic discovery
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From random chats to systematic discovery

Conducting user validation sessions
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Conducting user validation sessions

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Understanding why roadmaps must evolve

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Examine development and testing

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Monitor competitors for validation clues