Monitor competitors for validation clues

Competitor activity offers important clues about whether there is demand in a market. If rivals are growing quickly, it may signal strong interest. If they struggle, it may reveal gaps or unmet needs. Monitoring competitors is not about copying them but about learning what users already accept and what frustrates them.

For example, customer reviews of existing apps often highlight pain points. People may complain about pricing, poor support, or missing features. These complaints are opportunities to stand out. Tracking competitor launches, marketing strategies, and even abandoned products helps teams decide where to position themselves. If a segment looks overcrowded, it might be better to pivot. If a competitor leaves a gap, it could be a chance to create a product that fits better with user expectations.