Feedback loops that improve products

Structured feedback rounds during execution help teams course-correct before it's too late. Plan feedback sessions at natural breakpoints in your development cycle, such as completing major feature components or reaching testable milestones.

Include the right mix of participants: team members who built the feature, stakeholders who understand business goals, and user representatives. Each perspective adds unique value and helps identify different types of issues.

Create a safe environment for honest feedback. Make clear the goal is improving the product, not criticizing individuals. Encourage specific, actionable feedback like "Users might not notice the shipping options on this screen" rather than vague opinions like "This feels confusing."

Document feedback systematically and prioritize what to address. Not all feedback needs immediate action. Some might inform future iterations while others require immediate fixes. Share how you're responding to feedback so participants see their input valued and understand the trade-offs in prioritization.