Create now vs. later roadmap sequencing
Strategic themes guide not just what to build but when. Create clear sequencing logic based on theme dependencies and market timing. Map dependencies between themes. "Platform modernization" might need to happen before "New user experiences." Make these relationships explicit to avoid wasted effort on premature initiatives. Balance foundational work with quick wins. Each quarter should deliver visible progress on at least one theme while advancing longer-term foundations. This maintains momentum and stakeholder support. Consider market windows. Some themes have expiration dates based on competitive moves or regulatory changes. Others can wait. Build urgency assessment into your sequencing decisions. Create 3 time horizons:
- Committed (this quarter)
- Planned (next 2-3 quarters)
- Considered (beyond)
Be specific about near-term theme execution while keeping future options open. This provides stability without rigidity.