Respect is a key principle of any relationship. Writing respectfully means making your copy simple, concise, meaningful, and accessible to all users with any reading level.

How else can you show respect to your users in UX copy?

• Value users' time. Don't expect users to read the copy word-by-word and aim to provide concise, plain, but informative labels, tooltips, placeholders, and instructions.
• Value users' agency. A respectful service or product asks users' opinions, gives them a choice, values users' rights to data privacy, and doesn't force them to do things they don't want to do.
• Value users' dignity. Humor is an excellent tool to make a product's voice sound more human but only if it connects to your users and fits your brand's personality. Don't cross the line, though, and be sensitive to people of different races, religions, ages, and sexual orientations.