Maintain device and platform consistency

When writing microcopy for different platforms, stay consistent with the device and platform conventions. For example, when users are in desktop mode, they "click" on links. On mobile, the verb you want to use is "tap," because that is what they do.

Users of different platforms are also accustomed to their respective platform designs. It's not just about where the menu is and how dialog windows look. For instance, Apple tends to use title case throughout their products for many UI elements, including alert titles, menu items, and buttons.^[1] On the other hand, Google prefers sentence case as stated in their design guidelines.^[2] Consider these differences when designing mobile apps for Android and iOS.