Use clear link names

Generic link names can confuse users because it's unclear what content it encompasses. A more effective approach is to use clear, specific terms that accurately describe the content or categories they lead to.

For example, instead of a generic "Resources" link, a website could use distinct labels like "Guides," "Case Studies," or "Support." These terms immediately convey what type of information the user can expect to find, enhancing usability and navigation efficiency.

If there's uncertainty about the best terms to use, methods like card sorting or usability testing can be invaluable.