Partners & awards

For companies with less brand awareness, footers are an excellent place to build authority and credibility. You can do so by including awards, certifications, testimonials, or more well-known partner companies.

You can measure the effectiveness of these additions through usability tests and A/B testing. These tests can help determine whether such content in the footer positively impacts user experience and engagement. Additionally, they can assist in finding the optimal number of testimonials or awards to display, ensuring the footer remains informative without being overwhelming.