Make your data tell better stories

Raw data rarely persuades anyone. The story your data tells determines whether stakeholders support your recommendations. Effective data storytelling combines numbers, visuals, and narrative to create compelling arguments for change.

Start with the problem, not the data. "Revenue is down 10%" is less compelling than "New users can't find our core feature, costing us $50,000 per month." Frame insights around user needs and business impact. This approach helps stakeholders understand why they should care.

Choose visualizations that clarify rather than impress. A simple line chart showing a trend often communicates better than a complex dashboard. Highlight the key insight by removing unnecessary elements. Use color and annotation to direct attention to what matters most.

Build narrative tension. Present the current situation, show what's at stake, then reveal your discovery. This structure keeps audiences engaged and helps them remember your key points. End with clear recommendations tied directly to the data you presented.