Multi-step funnel creation

Creating effective multi-step funnels requires careful consideration of key user actions that represent meaningful progress toward desired outcomes. Start by identifying the critical events that users must complete in sequence, such as landing page visits, feature interactions, or purchase completions. Each step should represent a distinct and measurable action that moves users closer to their goals.

Product analytics tools usually let you define custom events and combine them into logical sequences that reflect actual user behavior patterns. The most effective funnels typically contain 4-7 steps, balancing granular insights with meaningful analysis. For example, an e-commerce purchase funnel might track: Product Page View → Add to Cart → Begin Checkout → Shipping Info Added → Payment Info Added → Purchase Complete.