Leverage success states
Success states are the opposite of error states — they let users know that what they're doing is working. This is a great moment to create a positive emotional connection between them and your app.
The timing of this moment is critical. Success states encountered early in the process increase the retention rate. If users achieve their first success quickly, they are more likely to stay.
A success state is the first conversation that users have with your product. The messages you can include can be broadly divided into 3 types:
