Product pages
Mobile e-commerce has evolved from browsing-only to dominant sales platform, with 72% of retail e-commerce sales were coming from mobile customers in 2023.[1]
This shift demands e-commerce websites and apps provide frictionless mobile shopping experiences.
Well-designed product pages are crucial for converting browsing into purchases.
What makes a good product page?
- Primary product details: Key decision-making elements like name, price, size options, high-quality images, and ratings should be visible without scrolling.
- Clear images: High-quality, zoomable images are essential. Blurry or small images can deter purchases.
- Secondary product details: Include supporting information like features, benefits, and composition to aid purchase decisions.
Pro Tip: Make sure the CTA button is clearly visible without requiring users to scroll the page or search for the Add to Cart button.
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