Make it easy to reset passwords

On average, users open around 9 apps in a day and 30 apps in a month.^[1] Some of these apps contain sensitive data and require users to enter their credentials each time they enter an app.

Even though users generally ignore security recommendations and use the same password across several apps, they may still forget their passwords. Plus, it might be challenging to type a password correctly, especially when users are on the go or in a hurry.

Forgetting a password is a stressful experience, and not understanding the next steps can worsen it. By letting users reset their passwords, you demonstrate empathy and give them hope that they can restore access to their accounts.

Provide a few password recovery options via email, voice calls, or SMS. Even if users have lost access to their email and phone, don't leave them hanging. Provide a link to your support chat or a contact email where they can get more help.