Engagement metrics for tracking user interaction

Engagement metrics reveal how users interact with your product after acquisition. These metrics help product managers understand which features provide value and how deeply users are integrating the product into their workflows.

Unlike acquisition metrics that track how users find your product, engagement metrics focus on what happens after they arrive. Strong engagement typically precedes retention and indicates that users find your product valuable.

Key engagement metrics to monitor include:

• Product Engagement Score (PES): Combines adoption, stickiness, and growth metrics into a single score
• Active users: Daily (DAU), weekly (WAU), and monthly active users (MAU)
• Session duration: Average time users spend in your product per visit
• Feature adoption: Percentage of users engaging with specific features
• Interaction frequency: How often users return to your product
• User actions per session: Number of meaningful interactions during each visit

By tracking these metrics, you can identify which features drive engagement and which may need improvement. This data helps prioritize product development efforts and guides marketing strategy for different user segments.^[1]