The principle of choices emphasizes the importance of simplicity in user interfaces. Users should never feel overwhelmed by too many options. Instead, presenting a limited number of choices at any given time helps users stay focused and makes navigation easier. For example, an online banking app might limit the main navigation to key actions like checking account balance, transferring funds, and paying bills.

By reducing the number of visible choices, users can accomplish their tasks efficiently without unnecessary distractions. This approach not only improves the user experience but also increases the likelihood of successful interactions.