Context helps users understand where they are and what they can do next in a digital interface. Without enough context, users might leave the page quickly, thinking it doesn’t have what they need.

To add context in your information architecture, provide clear and relevant information right away. Avoid pages with just a big image and little text. Instead, use headings, brief descriptions, and clear labels to show users they are on the right track. For instance, on a travel website, a landing page should quickly show options like "Book Flights," "Find Hotels," or "Explore Destinations." This immediate context helps users feel confident they are in the right place and encourages them to explore further. Providing context early keeps users engaged and improves their experience.