Leverage brand familiarity

Users navigate better if they trust and are familiar with a brand. If they know and like a brand, they will likely understand what categories mean even without extra context. For example, if someone trusts Apple, they might click on a link labeled "New Releases" even if it’s not very descriptive, expecting it to show the latest products from Apple.

To leverage brand trust and familiarity into your IA design:

• Ensure your logo, color scheme, and typography are uniform on all pages.
• Use industry-standard language or jargon that your audience understands.
• Keep navigation simple, avoid clutter, and regularly highlight success stories or positive user testimonials.