Ensure clear link labels

Link labels are important for creating high information scent. They help users decide if a page will be useful before clicking. A good link label should:

• Be clear and accurate: For example, if users are looking for advice on fixing a leaking faucet, a link saying "How to Fix a Leaking Faucet" is helpful. It directly tells users what the page is about.
• Be contextual: Labels like “More” or “Learn more” typically have very low information scent. This means it's hard to guess what the link leads to. On the other hand, "Repair Tips" has high information scent if users are looking for repair advice. But even if they're not, a clear label saves them from clicking a link that doesn't meet their needs.
• Avoid using complex words or jargon: For example, instead of "Plumbing Solutions," use "Fix a Leak." Simple, direct language helps users quickly understand the link and decide if it's worth clicking.