Ecommerce website wireframing

E-commerce wireframes revolve around the conversion funnel. Every element either moves users toward purchase or removes friction from that journey. Your wireframes must map each step from product discovery through checkout, identifying where users might abandon their carts and designing solutions.

Product listing pages need a careful balance between information density and browsability. Show how filters, sorting options, and pagination work together. Include quick-view functionality and comparison features. Your wireframes should demonstrate how users refine large catalogs down to purchase decisions without frustration.

Product detail pages require comprehensive wireframing. Beyond obvious elements like price and add-to-cart buttons, consider reviews, size guides, shipping information, and cross-sells. Mobile wireframes might reorganize these elements dramatically, prioritizing immediate purchase actions over detailed specifications.