Avoiding generic design traps

UI kits can be powerful accelerators, but using them without customization often leads to predictable and impersonal design. Pre-made elements like buttons, cards, and icons create a convenient starting point, yet they are built for general use, not for a specific product’s identity. When teams rely too heavily on these assets, they risk losing originality and coherence with the brand’s tone.

To prevent this, designers should adjust colors, typography, spacing, and component behavior to fit the product’s style and user expectations. A strong visual identity is not only about aesthetics but also about how design elements communicate personality and purpose. Customization ensures that even standard components feel distinct and aligned with the brand.

Using a UI kit as a foundation rather than a finished product encourages creativity while maintaining efficiency. It allows teams to enjoy the speed of pre-built assets without falling into uniformity.