Typography can be viewed from two angles. First, it's the style and appearance of printed text. Second, it's the art and process of arranging text to make it readable and legible to meet print or digital design needs.

Typography encompasses selecting and adjusting:

• Typefaces
• Point sizes
• Line lengths
• Line spacing
• Letter spacing
• Paragraph spacing
• Kerning
• Text alignment^[1]

Good typography has several benefits. It establishes a strong visual hierarchy that helps users navigate content. Choosing the right typefaces also improves legibility and readability, making products more accessible. Unique, consistent typography helps build brand recognition as users associate the typeface with a brand.