In design, positive space represents the area of interest. Any space taken by design elements is called positive. Negative or white space is the empty area between, around, and even inside design elements.

Negative space improves readability and makes vital elements easier to scan and discover. It creates breathing room for elements and content groups and makes designs look neat and clutter-free.^[1]

Negative space can also contribute to the overall feeling of a website or an app. Websites with large amounts of macro white space appear more minimalistic, elegant, and luxurious.