Eyebrow headline

An eyebrow headline comes second in the typographic hierarchy and sits above the main headline (like your eyebrow sits above your eye). These eyebrow headlines are usually labels or keywords that help users understand the theme of the content they’re about to read.

They are most effective when used in groups, like a list of cards. Sometimes, they are also used on individual articles or pieces of content to denote that they’re part of an ongoing series.