Assistive technology users often navigate web pages by jumping from link to link, similar to how visual users scan pages. When screen reader users press the Tab key, they only hear the link text without any surrounding context. Links labeled generically as "Click here" or "Read more" provide no information about their destination, creating a frustrating experience.

Descriptive link text immediately communicates where a link leads and what users can expect after clicking. Good link text is specific but concise. For example, instead of "Click here," use "Download pricing guide" or "View product specifications."

The ideal link text should:

• Make sense when read in isolation
• Clearly indicate the destination
• Be unique from other links on the page
• Avoid starting with phrases like "click here" or "link to"

Balance is important. Keep the link text descriptive yet reasonably brief. "Read full report" is much better than "click here," while "Read the full comprehensive report about designing better links for usability and web accessibility published January 2023" is unnecessarily long.