Your chosen brand voice should extend to every interactive element, including links. If your overall content uses a friendly, conversational tone, your links should match this approach rather than suddenly switching to formal or technical language. Similarly, if your brand voice is professional and authoritative, maintain that same character in your link text.

While maintaining brand consistency, link text must still prioritize clarity and descriptiveness. Replace generic phrases like "Learn more" or "Click here" with specific, action-oriented text that communicates both destination and purpose while reflecting your brand voice. For example, a playful brand might use "Dive into our color theory guide" while a more professional one could use "Explore our comprehensive color theory guide."