Keep users from leaving

A No Results page isn't exactly an empty page, as it often signifies an error or a lack of matches, but the approach to handling it is similar. When users land on such a page, it's important not to let them feel discouraged or at fault. Clearly explain what happened and suggest next steps.

Here’s how to optimize a No Results page:

• Encourage users to check their spelling.
• Offer helpful search tips.
• Suggest popular categories or items.
• List recent search requests for easy revisiting.

Ultimately, the No Results page should guide users towards alternative paths, ensuring they don't feel lost or inclined to leave.