To keep user engagement high, avoid presenting users with an empty feed. Ankit Jain, ex-director of engineering at Google, notes that the window to captivate users post-installation is typically 3-7 days.^[1] Empty feeds might confront new users who haven't yet made connections or when there's a lull in activity.

Tackle this by incorporating "suggested users to follow" during the onboarding process. Alternatively, encourage users to discover popular content, invite friends, or enhance their profiles to foster immediate interaction with the app.