The role of push notifications in user engagement

Push notifications are powerful tools for maintaining user engagement with mobile applications. They provide a direct channel to reach users with timely, relevant information, driving app opens, feature adoption, and overall retention. However, their effectiveness relies on striking a balance between providing value and respecting user preferences.

Key aspects of push notifications in user engagement include:

• Immediacy: Delivering time-sensitive information promptly
• Personalization: Tailoring messages to individual user preferences and behaviors
• Re-engagement: Bringing inactive users back to the app
• Feature adoption: Highlighting new or underutilized app functionalities
• Retention: Keeping users connected with the app over time