Optimizing and iterating

Your early warning system needs regular updates to stay effective. Like updating your phone's software, optimization keeps your system current with changing customer behaviors and business needs. It's an ongoing process, not a one-time setup.

Optimization focuses on 3 main areas.

• Review your alerts — which ones consistently help prevent churn and which create noise. For example, if login frequency alerts rarely predict real problems, adjust or replace them.
• Analyze your response timing — if teams are overwhelmed with alerts, you might need to adjust thresholds or combine related triggers.
• Evaluate your intervention success rates — which actions actually help customers recover and which don't show clear impact.

Use real results to guide changes. If certain customers consistently slip through despite monitoring, examine what signals you missed. When interventions work well, document the specific actions that helped. When new patterns emerge, like changes in how customers use features, update your tracking accordingly. Each iteration should make your system more precise and effective.