Zalando - Notifications

The primary goal of push notifications is to communicate a message clearly and consistent. Users receive multiple notifications daily so it's crucial to ensure that they immediately understand the key takeaway without confusion.

I made sure the notifications are clear, scannable and fitting with the tone of voice of Zalando.

Zalando - Notifications 1

Each notification begins with the important information. Making sure that if the user only reads the first words, they already grasp the message. I used simple and direct wording instead of complex phrasing to make the messages feel more natural and accessible. I also added a clear action for the user to take in each notification so they know what next steps to take.

To make sure all messages are scannable, i used short, concise sentences. This way it's clear in a short glance and will be understood quickly. I added one emoji per notification to add a visual guide, to show as a quick indicator what the notification is about (for example: checkmark for confirmation, fire for urgency for a sale, delivery truck, ...).

I used a friendly and engaging tone instead of a more 'robotic' message, making the messages feel more personal and exciting. I also created some urgency like 'Don't miss out' and 'Grab it before someone else does', using FOMO (fear of missing out), encouraging users to take immediate action.

While the messages are casual and engaging, they also remain professional and aligned with the tone of voice from Zalando. Making it feel both fun but also trustworthy.

Reviews

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Lorem ipsum dolor sit amet consectetur. Pretium pulvinar odio aliquet condimentum suspendisse nibh vel arcu. Bibendum in imperdiet sapien quisque odio gravida. Malesuada aliquet elit egestas placerat amet. Ornare in scelerisque ut gravida amet. Tristique amet amet bibendum enim cursus. In vehicula mauris tincidunt arcu aliquam
Lorem ipsum dolor sit amet consectetur. Pretium pulvinar odio aliquet condimentum suspendisse nibh vel arcu. Bibendum in imperdiet sapien quisque odio gravida. Malesuada aliquet elit egestas placerat amet. Ornare in scelerisque ut gravida amet. Tristique amet amet bibendum enim cursus. In vehicula mauris tincidunt arcu aliquam nunc. Tincidunt vitae netus ante eu et bibendum. Eget amet nibh vel est congue tellus tortor gravida nascetur. Ut vestibulum elit pulvinar netus in ante lectus turpis auctor. Nulla purus morbi adipiscing quisque in sodale
Lorem ipsum dolor sit amet consectetur. Pretium pulvinar odio aliquet condimentum suspendisse nibh vel arcu. Bibendum in imperdiet sapien quisque odio gravida. Malesuada aliquet elit egestas placerat amet. Ornare in scelerisque ut gravida amet. Tristique amet amet bibendum enim cursus. In vehicula mauris tincidunt arcu aliquam nunc. Tincidunt vitae netus ante eu et bibendum. Eget amet nibh vel est congue tellus tortor gravida nascetur. Ut vestibulum elit pulvinar netus in ante lectus turpis auctor. Nulla purus morbi adipiscing quisque in sodales aliquet. Ultricies a elit quis metus. Aliquet cras pretium platea lacinia mi et orci volutpat vulputate. Bibendum massa fusce...
Lorem ipsum dolor sit amet consectetur. Pretium pulvinar odio aliqu
Lorem ipsum dolor sit amet consectetur. Pretium pulvinar odio aliquet condimentum suspendisse nibh vel arcu. Bibendum in imperdiet sapien quisque odio gravida. Malesuada aliquet elit egestas placerat amet. Ornare in scelerisque ut gravida amet. Tristique amet amet bibendum enim cursus. In vehicula mauris tincidunt arcu aliquam nunc. Tincidunt vitae netus ante eu et bibendum. Eget amet nibh vel est congue tellus tortor gravida nascetur. Ut vestibulum elit pulvinar netus in ante lectus turpis auctor. Nulla purus morbi adipiscing quisque in sodales aliquet. Ultricies a elit quis metus. Aliquet cras pretium platea lacinia mi et orci volutpat vulputate. Bibendum massa fusce...
Lorem ipsum dolor sit amet consectetur. Pretium pulvinar odio aliquet condimentum suspendisse nibh vel arcu. Bibendum in imperdiet sapien quisque odio gravida. Malesuada aliquet elit egestas placerat amet. Ornare in scelerisque ut gravida amet. Tristique amet amet bibendum enim cursus. In vehicula mauris tincidunt arcu aliquam nunc. Tincidunt vitae netus ante eu et biben

This is an awesome clear design, welldone Laura

great work, very detailed

Good

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