Zalando - Notifications
The primary goal of push notifications is to communicate a message clearly and consistent. Users receive multiple notifications daily so it's crucial to ensure that they immediately understand the key takeaway without confusion.
I made sure the notifications are clear, scannable and fitting with the tone of voice of Zalando.
Each notification begins with the important information. Making sure that if the user only reads the first words, they already grasp the message. I used simple and direct wording instead of complex phrasing to make the messages feel more natural and accessible. I also added a clear action for the user to take in each notification so they know what next steps to take.
To make sure all messages are scannable, i used short, concise sentences. This way it's clear in a short glance and will be understood quickly. I added one emoji per notification to add a visual guide, to show as a quick indicator what the notification is about (for example: checkmark for confirmation, fire for urgency for a sale, delivery truck, ...).
I used a friendly and engaging tone instead of a more 'robotic' message, making the messages feel more personal and exciting. I also created some urgency like 'Don't miss out' and 'Grab it before someone else does', using FOMO (fear of missing out), encouraging users to take immediate action.
While the messages are casual and engaging, they also remain professional and aligned with the tone of voice from Zalando. Making it feel both fun but also trustworthy.
Reviews
This is an awesome clear design, welldone Laura
great work, very detailed
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