User Personas for Blinkit
About the app: Blinkit is primarily a quick grocery delivery service. It focuses on providing users with fast access to groceries and everyday essentials, often emphasizing convenience and speed.
Version: 16.31.0
OS: Android & iOS
Research: I examined the Android and Apple app stores for my research to develop user personas. I reviewed a significant number of current app version reviews to gain insights into user experiences.
Personas: I developed two personas based on my research findings.
Insights: Here are the key points that can be implemented to enhance the user experience.
- The cancellation process needs to be more clearly outlined.
- The map feature should be redesigned to simplify the process of adding addresses for customers.
- The AI chatbot should address more basic customer inquiries to enhance support.
- The return and refund policy should be readily accessible to customers during the ordering process.
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