User Personas for Blinkit

About the app: Blinkit is primarily a quick grocery delivery service. It focuses on providing users with fast access to groceries and everyday essentials, often emphasizing convenience and speed.

Version: 16.31.0

OS: Android & iOS

Research: I examined the Android and Apple app stores for my research to develop user personas. I reviewed a significant number of current app version reviews to gain insights into user experiences.

Personas: I developed two personas based on my research findings.

Insights: Here are the key points that can be implemented to enhance the user experience.

1. The cancellation process needs to be more clearly outlined.
2. The map feature should be redesigned to simplify the process of adding addresses for customers.
3. The AI chatbot should address more basic customer inquiries to enhance support.
4. The return and refund policy should be readily accessible to customers during the ordering process.