Trendyol - 404 Error Page

🎯 Objective

The objective of this project is to transform Trendyol’s 404 error page into a recovery-focused experience that maintains user trust, minimizes frustration, and encourages users to continue their shopping journey. Instead of a dead-end error screen, the design aims to:

• Guide users back to meaningful actions such as browsing, searching, or returning to the homepage.
• Preserve brand consistency aligned with Trendyol’s friendly identity.
• Reduce bounce rates caused by broken links or navigation errors.
• Reinforce trust during sensitive shopping and payment flows.

🔍 Research & User Needs

Research Insights:

• User Behavior: Users encounter 404 pages with frustration and may abandon the platform without a clear recovery path.
• Brand Alignment: Trendyol’s voice is friendly and commerce-driven; the visual language must emphasize warm colors and clear CTAs.

User Needs:

• Clarity: Immediate understanding of why the page is unavailable.
• Recovery Paths: Fast access to resume shopping.
• Speed: Minimized cognitive effort to return to the task.

🎨 Design Considerations

• Visual Hierarchy: A hero-centered composition for immediate comprehension.
• Style: Playful yet professional illustrations reflect Trendyol’s trustworthy personality.
• Typography: Prioritized readability and accessibility for both desktop and mobile.
• Space: Calm and structured visual flow through intentional padding.

📝 Content Strategy

• Headline: Uses an empathetic tone ("Oops!") to soften the error experience.
• Supporting Text: Clearly explains the situation and provides reassurance.
• Primary CTA: A dominant "Back to Home" button.
• Search Field: A critical recovery tool allowing users to find their original intent.
• Tone of Voice: Optimistic, helpful, and strictly aligned with Trendyol’s identity.

🧠 User Experience (UX)

1. Recognition: The large "404" visual hierarchy ensures the error is recognized instantly.
2. Guidance: The primary action is visually dominant, leading users toward recovery.
3. Continuation: The search field supports task continuation without forcing a restart.
4. Focus: Minimal distraction by removing global navigation, keeping the user on the recovery path.

🚀 Final Result & Impact

The final design successfully turns a technical dead-end into a strategic recovery point. It caters to both exploration-driven users via the CTA and goal-oriented users via the integrated search bar.

Key Takeaway: By combining Trendyol’s vibrant brand identity with functional recovery tools, we ensure that a "missing link" never leads to a "missing customer."