STRIDE - An app for everything running

RATIONALE

The app:

• STRIDE is an app for running lovers who want to stay motivated and active, discover new favourite routes, join challenges, connect with other runners or check out events in their area.
• The app offers a free trial for its premium version, which unlocks all of the features.
• The landing page aims to motivate visitors to sign up for the free trial.

Headline, copy and subheading:

• The headline is compelling and concise to grab the user’s attention while staying true to the brand’s voice.
• The value proposition is obvious and direct, uses plain language, and sums up what the product has to offer.
• The subheading is short and to the point, inviting the user to take action.

CTA:

• The CTA button label is clear and straightforward—by clicking on it, the user will get to try the app’s features during a free trial.
• The CTA label uses the action-oriented verb “Try”, instilling a sense of urgency and encouraging the user to take the desired action.
• Adding “for free” is key to reassure the user, since no charge will be made at this point. It offers transparency and reinforces trust.

Links to prototypes:

• desktop version (not clickable)
• mobile version (only the navigation menu is clickable)