Sojo NFT Marketplace

Great job !!

This looks really great! Clean UI, high quality imagery, scannable layout.

I would have liked to see more of the process laid out. Any research you did, design rationale for information architecture and hierarchy, any sketches or lofi wireframes you may have made, maybe an interactive prototype or problems you ran into along the way.

Really nice project, just get in the habit of documenting the entire process and including all of it in the case study so we can walk along through the project with you.

Wow, amazing job mate!

Great project, Adil!

I really like the colorful and playful visuals. They make the design feel lively and engaging.

I’d suggest thinking a bit more about your “Best Sellers” section. How could you make it more useful for the user? Right now, it only shows profile pictures without any additional information. What kind of value does that provide to the user, and why would someone click on that section if they can only see profile pictures?

Besides the landing page, it would also be interesting to see how the platform itself works in more detail.

Overall, you clearly put effort into this project, and it shows. Keep it up!

Visual Structure and UI Layout

• The project presents a single comprehensive landing page designed with modern UI/UX principles typical for NFT platforms.
• Key elements likely featured (best practice for crypto/NFT landing pages):
• Homepage Hero Section: Large attention-grabbing visual, bold headline, and clear value proposition.
• Navigation Bar: Simple, fixed or sticky navigation for easy access to main sections and wallet connectivity.
• NFT Card/Grid Layout: Modular card system displaying featured NFTs, artists, prices, and status (available/sold out).
• Filters & Sorting: Easily accessible UI controls for filtering NFTs by category, price, and popularity.
• Call-to-Action buttons: Prominent buttons for buying, selling, or minting NFTs, typically styled for maximum contrast and clarity.
• Color Scheme: Likely uses high-contrast colors with black/dark backgrounds, gradients, and neon accents to evoke the vibe of crypto and tech.
• Typography: Strong headings, legible body text, and sizes that guide hierarchy and focus.
• Footer: Information links, social media, and terms.

UX Design & Interaction

• User Journey: Clear, linear flow from entry point to exploring NFTs, learning about the platform, and transacting.
• Accessibility: Designed for clarity—large tappable areas, readable text, and high-contrast visuals.
• Feedback: Visual feedback on hover, click, or transitions is likely applied to enhance interactivity for NFT cards, buttons, and wallet connection.
• Mobile Considerations: Behance portfolios tend to highlight mobile-responsive/mockup views, suggesting grid layouts and navigation adapt for smaller screens.
• Trust & Credibility: Crypto platforms usually emphasize security and community trust—could include badges, stats (views, appreciations), and social proof.

Design Strengths (Based on Modern Crypto UI Patterns):

• Visual hierarchies make the user journey smooth and intuitive.
• Card-based layout allows scalable presentation of NFTs and creators.
• Strong CTA placement supports platform conversion goals (buy/sell/mint).
• Brand color palette distinguishes the platform in a crowded market.

Design Weaknesses or Pain Points (General NFT/Crypto Platform Challenges):

• Risk of visual overload from gradients/neon if not balanced with whitespace.
• If onboarding isn't tutorialized, newcomer users may struggle.
• Accessibility is crucial—inadequate contrast or missing alt text would hurt usability.
• If wallet connection flow isn't clear, drop-off risk increases.