Build Better Press Releases

I would lie if I said it were not complex to design a prototype of such a heavy SEO machine for PRWeb on the back-end. You see, building prototypes is not just dragging boxes and buttons around; it's exciting to see your entire idea come to life. I still remember how I experimented building one, from a designer multi-award winner to a mere CAD artist—I must say it felt a lot like designing a city before it was cosmopolitan.

It’s all about creating wireframes from an emptiness: first, you put forward a one-liner of placeholders, then gradually include real menus, buttons, text fields, and little icons that hardly seem consequential. Moreover, it’s not only about being pretty but also about questioning: "Will someone actually know where to click? Will this make any sense at all for a first-time user?" Sorely maddening questions right now, because you just have to get into the tests to answer them.

I enjoy looking at my mockups critically, as though I were a first-time visitor. I consider it as yet another fun aspect of the profession and an unexpected enlightening tip. All those separately designed screens have to come together in perfect working interplay. Once you have reached that, it's game on. PRWeb and other platforms have made it an enjoyable process because PRWire is already developing so much. It was simply more than a PRWire platform issue that allows one to generate a press release without the designer mucking about and actually ensures overall interactivity. Seeing an idea through up to the stage of visible use is highly soothing.