Pricing Page Exploration

Your SaaS pricing page is well-structured, visually clear, and user-friendly. It follows established UX best practices, making it easy for users to compare plans and take action. The Business plan is effectively highlighted using an orange background, a common pricing strategy used by companies like Spotify, Adobe, and Notion to draw attention to the most recommended plan. The feature comparison table is well-designed, using checkmarks and dashes to clearly differentiate what each plan includes clearly—this follows the Jakob Nielsen usability principle of recognition over recall, meaning users don’t have to remember feature differences but can scan them instantly.

✅ What Works Well

• Clear Pricing Structure: The three-tiered pricing model is an industry-standard seen in SaaS companies like Dropbox, Slack, and HubSpot. It simplifies decision-making by offering a low, mid, and high-tier plan.
• Strong Visual Hierarchy: The Business plan is highlighted as the best choice, which is supported by Hick’s Law—limiting user options and nudging them toward the middle-tier plan (often the most profitable).
• Logical UX Flow: The pricing page follows a top-down information hierarchy—first explaining the plans, then breaking down the features, and finally adding action buttons. This aligns with how users scan content (F-pattern and Z-pattern reading behaviours).
• Good Contrast & Readability: The black text on a white background provides high contrast, meeting WCAG accessibility standards for readability.
• Well-Organized Feature Table: Comparison tables improve usability by reducing cognitive load, helping users quickly see the differences between plans without manually comparing details.

❌ What Needs Improvement

• Typo in the Heading: "Choose the plans that fit for you" contains a grammatical error. This could reduce credibility and make users subconsciously question professionalism. A corrected version like "Choose the plan that fits you" or "Choose the plans that fit your needs" would align better with best practices for trustworthy UX writing.
• CTA Button Hierarchy: Right now, the "Start Free Trial" and "Subscribe" buttons look too similar. Research shows that distinct CTA styles (primary and secondary buttons) increase conversion rates. For example, HubSpot’s pricing page uses a bolder CTA for their most recommended plan, while secondary actions are subdued.
• Pricing Toggle Visibility: The Monthly/Annual toggle is small and could be overlooked by users. Studies on SaaS pricing pages show that users often don’t realize they can switch between monthly and annual billing, leading to frustration. Consider making it larger or more interactive (e.g., showing a discount when switching to annual).
• Sticky Pricing Header: When scrolling down, the plan names disappear, making it harder for users to remember which column they are looking at. Competitor sites like Airtable and ClickUp solve this by keeping column headers visible when scrolling.
• No Social Proof or Guarantees: High-converting pricing pages (e.g., Notion, Webflow, and Figma) include customer testimonials, company logos, or a "money-back guarantee" section to increase trust and reduce decision anxiety. Even a simple line like "Trusted by 10,000+ businesses" could improve conversions.
• Feature Table Usability on Mobile: Large comparison tables often break on smaller screens. A swipeable horizontal scroll (used by companies like Zapier and Trello) could help improve mobile usability, as users wouldn’t have to zoom in to see differences.

Your design is visually polished, easy to use, and follows best practices, but minor refinements in CTA hierarchy, trust-building elements, and mobile usability could improve the overall experience. Final rating: 8.5/10. Let me know if you want specific UI adjustments or an improved version based on this feedback. 🚀