InvestPocket: Empathy Mapping

Hi Valeriia!✨

I am honestly blown away by the depth and thoroughness of your work on this empathy map! This isn't just some exercise; it's a truly impressive demonstration of user-centered design in action.

What immediately grabs me is how incredibly well-structured and thoughtful your presentation is. Everything is laid out so clearly, making it super easy to follow your process and understand your insights. You did a fantastic job articulating your initial hypotheses – that's such a crucial first step.

But what truly elevates this project to an exceptional level is that you didn't stop there. The fact that you then went on to conduct both surveys and in-depth interviews to validate or refute those hypotheses is simply mind-blowingly cool! That kind of commitment to rigorous research is what sets truly impactful design apart. You didn't just assume, you actively sought out and listened to real users.

Creating an empathy map based on the insights of actual potential users who will eventually interact with the app – that's the gold standard in user research. This approach guarantees that your design decisions will be rooted in genuine needs and motivations, rather than just guesses. You're not just building a product, you're building a solution for real people.

This is a phenomenal piece of work that beautifully showcases your dedication to understanding users on a really deep level. You've clearly poured significant effort into this, and it has absolutely paid off. This thoroughness will be an invaluable asset as you move forward in your design process.