Honest Earth - Product page
My task was to design a page for a sustainable e-commerce platform specialising in ethical underwear fashion. I was responsible for creating an inclusive, transparent, and eco-conscious shopping experience that aligned with the brand's commitment to sustainability and ethical practices.
My design for the Honest Earth sustainable underwear platform effectively advocates for ethical and inclusive design principles through several choices:
Body diversity representation
I prioritised inclusive representation by featuring models with different body types - showcasing three distinct physiques wearing the same product. This deliberate diversity challenges conventional underwear marketing that typically displays only idealised body types, making all customers feel represented and welcome.
Accessible design elements
I implemented accessibility features including:
- Text size adjustment controls in the navigation
- Clear navigation breadcrumbs for easy way finding
- High contrast between text and background colors (WCAG AAA)
Information architecture
The site structure places brand ethics front and center:
- Navigation prominently features "Our story" and "Impact" before shopping options
- Product descriptions integrate sustainability information
- Environmental impact is presented as integral to the product
- Certifications of sustainable brands in the footer
Trust-building elements
The design builds consumer confidence through:
- "30 days free to retour" policy prominently displayed
- Transparent pricing that includes sales tax information
- Customer reviews integration
The overall aesthetic uses earth tones and minimalist design to reinforce the brand's commitment to sustainability.
Page preview
Reviews
1 review
Siebe, you deliver this beautifully. I’m usually more sensitive to the lack of whitespace or unclear hierarchy in typography and shapes, glad that I didn’t see it in your design.
Couple questions:
- How did you decide to put the text size options (A- A A+) in the top right corner?
- What’s the difference between the already visible “Stay in touch” info and “Help & contact”?
- I personally think using decimals in price might be too difficult for some people, especially those with cognitive challenges. €60,41 rounded up or down would be easier to digest.
Looking forward to your thoughts on these points, curious to learn more about your design choices.
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