Honest Earth - Product page

My task was to design a page for a sustainable e-commerce platform specialising in ethical underwear fashion. I was responsible for creating an inclusive, transparent, and eco-conscious shopping experience that aligned with the brand's commitment to sustainability and ethical practices.

My design for the Honest Earth sustainable underwear platform effectively advocates for ethical and inclusive design principles through several choices:

Body diversity representation

I prioritised inclusive representation by featuring models with different body types - showcasing three distinct physiques wearing the same product. This deliberate diversity challenges conventional underwear marketing that typically displays only idealised body types, making all customers feel represented and welcome.

Accessible design elements

I implemented accessibility features including:

• Text size adjustment controls in the navigation
• Clear navigation breadcrumbs for easy way finding
• High contrast between text and background colors (WCAG AAA)

Information architecture

The site structure places brand ethics front and center:

• Navigation prominently features "Our story" and "Impact" before shopping options
• Product descriptions integrate sustainability information
• Environmental impact is presented as integral to the product
• Certifications of sustainable brands in the footer

Trust-building elements

The design builds consumer confidence through:

• "30 days free to retour" policy prominently displayed
• Transparent pricing that includes sales tax information
• Customer reviews integration

The overall aesthetic uses earth tones and minimalist design to reinforce the brand's commitment to sustainability.

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