Fashion Service

Hello Ankita!

Your design for the landing page shows potential, but there are several areas where improvement is needed to enhance its overall effectiveness.

Visually, the landing page falls short. The shapes that contain the content, buttons, and text are too noisy, which disrupts the overall visual appeal. While the colours (green, black, and grey) align well with other brands in the fashion industry, the use of red as an accent colour over green is problematic. It fails the contrast accessibility checker and is visually unappealing. Black text on a light grey background works well, and white text on a green background is also effective. However, grey text on a light grey background, such as in the example "Made in India," is not readable at all.

The typographies used do not complement each other, creating a discordant visual experience. The categories MEN, WOMEN, and KIDS are appropriate, but using "OLD" as a category is not advisable due to its negative connotation.

Additionally, the images within abstract shapes add to the visual noise, making the page feel cluttered and hard to navigate.

It is a good starting point but requires significant improvements to meet a higher standard of design and user experience.