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I chose to create a color system for MindNest, a fictional mental health platform that offers online therapy, curated self-growth resources, and topic-based courses. The brand is designed to provide users with a safe and supportive space to focus on their mental well-being.

The current concept for MindNest emphasizes calmness and empathy, using a palette inspired by natural greens and soft neutrals. The goal was to design a visual identity that feels grounded, trustworthy, and emotionally reassuring, helping users feel comfortable seeking help.

This color system aims to position MindNest as a professional yet welcoming platform, encouraging users to explore resources, connect with therapists, and build mental wellness in a safe, supportive environment.

Tools used

Figma

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Jenn, nice work. The palette feels calm and safe, which fits well with the idea of a mental health platform. Green and soft neutrals are a strong starting point.

One thing to think about is flexibility. Will these colors work for both the app interface (buttons, text, alerts) and brand materials (ads, illustrations)? Maybe add one or two accent colors for energy or highlights.

Also check accessibility. Make sure the contrast works for text and important actions so everything is easy to read.

For hierarchy, softer tones can be for backgrounds, stronger tones for buttons or focus points. Try to define which colors go where.

Lastly, think about warmth. Adding a soft warm tone, like peach or muted coral, could make the brand feel even more friendly.

Overall, strong foundation. Next step is to expand it into a system that works in more places and guides users clearly.


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