Fintech Empathy Mapping for FinnoSync Mobile App Users

Please visit figma link in order to see the full empathy map.

FinnoSync's mobile app users include tech-savvy millennials, busy professionals, security-conscious individuals, budget-conscious individuals, frequent travelers, elderly users, and financial novices seeking a convenient, secure, and user-friendly platform for managing their finances.

Rationale Behind the Findings:

The empathy map for FinnoSync mobile app users highlights several device-specific issues that impact the user experience. These issues include screen size limitations, touchscreen navigation challenges, connectivity issues, battery life concerns, security concerns, and app interruptions. These findings are based on common pain points experienced by mobile app users, particularly in the context of financial apps where clarity, precision, and security are crucial.

Pains and Gains:

Pains:

• Frustration with limited screen space and constant scrolling.
• Anxiety over inaccurate taps and potential transaction errors.
• Disappointment with app performance in areas of poor connectivity.
• Concern over rapid battery drain while using the app.
• Worry about the security of financial transactions on a mobile device.
• Irritation caused by interruptions from calls or notifications.

Gains:

• Improved user satisfaction through a more intuitive and easy-to-navigate interface.
• Increased confidence in performing transactions with enhanced touchscreen accuracy.
• Enhanced accessibility of the app in various connectivity conditions.
• Optimized app performance for better battery life management.
• Strengthened user trust with robust security features.
• Smoother user experience with minimal disruptions from other phone functions.

Using Pains and Gains to Improve FinnoSync

To improve FinnoSync in real life, the following strategies can be employed:

• Optimize Screen Layout: Design a clean and straightforward interface that maximizes the use of available screen space and minimizes the need for scrolling.
• Enhance Touchscreen Interactions: Implement larger touch targets and clear visual feedback to reduce errors in tapping and selecting options.
• Improve Connectivity Handling: Develop the app to perform well even in low connectivity environments, such as by caching data or providing offline functionality.
• Battery Life Optimization: Ensure that the app is energy-efficient, with options for users to adjust settings that impact battery consumption.
• Strengthen Security Measures: Incorporate advanced security features like biometric authentication and end-to-end encryption to protect user data.
• Minimize Interruptions: Allow users to save their progress within the app and easily resume after interruptions, and provide options to customize notification settings.

Most Important Aim:

The most important aim for FinnoSync should be to enhance the overall user experience by addressing the key pain points. Specifically, focusing on optimizing the app's interface for mobile devices, improving touchscreen interactions, and ensuring robust security can significantly impact user satisfaction and trust. By prioritizing these areas, FinnoSync can set itself apart from other financial apps and provide a seamess and secure mobile banking experience.