Empathy Map for Mobile Investment App User: Alex
This project focuses on designing a mobile investment app through empathy mapping for a user termed Alex. The process involved:
- Understanding user interactions.
- Highlighting "pains" such as investment complexity.
- Defining "gains" like simplified investment education.
Insights guided the design towards an app offering intuitive navigation, transparent fees, and personalized investment support. The strategic outcome aims to deliver a user-engaging platform that enables informed financial decisions and growth.
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