Design of a Landing Page for Greenpeace: Inspiring Action and Engagement.

This project involves the design of a landing page for Greenpeace with the goal of inspiring users to participate in environmental campaigns and make donations. The design focuses on being accessible, attractive, and aligned with the organization's identity. The objective was to highlight Greenpeace's commitment to the environment and encourage user action through an intuitive and emotional experience.

Project Purpose:

To connect people with Greenpeace's mission and generate digital impact by providing easy access to key campaign information, donation options, and motivating greater active participation.

Analysis:

Brand and Target Audience Research:

• A thorough analysis of Greenpeace's identity, mission, and vision was conducted to ensure the design aligned with their values of sustainability, immediate action, and awareness.
• The target audience consists of young adults and activists committed to protecting the environment, potential donors, and citizens concerned about ecological issues.
• Greenpeace’s visual aesthetics were studied to reflect nature tones (green, blue) and graphic elements that convey dynamism, urgency, and hope.

Key Design Objectives:

• Increase conversions: Simplify the donation and participation process, making the call to action clear and straightforward for users.
• Improve user experience (UX): Create smooth and accessible navigation, ensuring users quickly find key information about campaigns, the organization, and ways to get involved.
• Encourage action: Motivate users to join the cause and actively engage through prominent calls to action.

Strategic Decisions:

• Main sections: Prominent sections such as “Donate Now”, “Partner With Us”, and “Join Us” were chosen to guide users through a clear path toward active participation.
• Colors: Green and blue tones were selected to evoke nature and sustainability, with yellow accents used to draw attention to urgent calls to action.
• Typography: A modern and readable typeface was chosen to reflect the seriousness of the cause while remaining approachable for a broad audience. For the calls to action (CTAs), green and yellow colors were used to highlight them and effectively attract user attention.
• Images: Impactful images of nature, activists, and everyday life scenes were incorporated to humanize the cause and create an emotional connection with users.