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Problem Statement & My goals

The key challenges addressed during the project were:

  1. Organizing and streamlining the product's design system: The design library was systematized, and a file storage system was implemented to effectively manage palettes, fonts, and UI elements.
  2. Redesigning product screens and updating core functionality: The goal was to create a refreshed design for the product's main features in preparation for its public release. The public version was successfully launched in March, with all major planned updates completed within a month.
  3. Optimizing the current UX/UI of the product: Improvements were made to the logic and key screens of the product, enhancing the overall user experience.
  4. Updating the main product website and creating landing pages for marketing campaigns: The project involved revamping the product's website and preparing engaging landing pages for upcoming marketing initiatives.

These challenges were significant as they aimed to enhance the product's design consistency, improve the user experience, and create a compelling online presence for effective marketing campaigns.

Design Process

I began the design process with thorough ideation, taking on the role of a facilitator in brainstorming sessions. We conducted a series of brainstorming sessions and group discussions to generate and select ideas for improving the product design.

Following that, we moved into concept development, where I created prototypes and conducted user testing to evaluate design iterations. In close collaboration with developers and product managers, we held regular meetings and discussed user feedback to optimize and refine the product design.

The design process involved constant updating and refining of layouts and prototypes based on feedback from the team and users. We aimed for continuous improvement and achieving an optimal user experience.

You may also consider providing visual examples of your layouts, sketches, or design iterations to visually demonstrate your working process.

Tasks: Inner Product Pages

While the product is still in its early stages, we took on the challenge of developing additional internal pages. As part of this effort, we created a general page of quick tools and a dedicated page for the tool itself from scratch. (Below)

Databar.ai - Making Data Analysis Simple 1

Marketing Support

Throughout my journey, I didn't just focus on product-related tasks, but also took charge of various marketing initiatives, including designing captivating landing pages, creating engaging content, and crafting eye-catching illustrations. These landing pages were instrumental in showcasing the product's key strengths in a visually appealing manner. By adopting a modular approach, I developed core blocks with different variations and options, forming a comprehensive system of design elements that facilitated quick and effortless creation of future product landing pages. To further streamline the design process, I seamlessly transitioned the designs to the no-code platform, Framer.

Databar.ai - Making Data Analysis Simple 2

Databar.ai - Making Data Analysis Simple 3

Results and Impact

The Databar project had a significant impact, resulting in improved user experience and business growth. User feedback and analytics showed increased engagement, higher conversion rates, and positive satisfaction scores. The project's success is evident through measurable metrics, testimonials, and positive feedback received. Overall, the project delivered tangible results and drove positive change for the client's business.

Tools used

Figma
Framer

Topics

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